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Kidfolio, empowering next generation

Due to an NDA, I am unable to share specific project details, but I can outline my role and the key activities with some screen designs in a live presentation.

Gifted (by Kidfolio) reimagines the concept of gifting with a flexible, future-forward approach powered by blockchain. Unlike traditional models like Greenlight or GoHenry, Gifted enables micro-investing through solana-based backend, democratizing gifting on a global scale. The app represents a pioneering effort, designed for the next generation to give more meaningful gifts that hold long-term value.

My Role

Pitch Deck
Branding
Marketing Collateral
Product Strategy
Product Design
User Interviews
Prototyping
Low code Dev

What I learned...

This was my first experience working with a startup, exposing me to all aspects of the process—from pitch presentations and fundraising to branding and marketing strategy on a tight budget. I embraced guerilla tactics for research, branding, and marketing, while stepping out of my comfort zone with low-code development and pitch decks. I also had the chance to return to my roots as a hands-on designer. The project evolved into something exciting in the blockchain space, and I’m proud of the journey it took.